• Rodrigo Sánchez, Director of Marketing, Media & Public Relations of the FORMULA 1 GRAN PREMIO DE MÉXICO™ commented: “Inspired by the cultural wealth of Mexico, for this year’s poster we decided to create our own tree of life for the Mexican Grand Prix. Through this design we want to tell the story of our race in a different way with the help of the various elements that are not only representative of our F1^®ESTA, but also let us show the world the many faces of our country,” The tree of life handicraft dates back to the arrival of the Spaniards to America when they used the sculptures to teach religion to natives of the region. As such, the sculptures traditionally depict biblical passages. In modern times, trees of life are also created with themes completely unrelated to the Bible, for example to tell stories from throughout Mexican history such as the origins of traditional dishes like “mole”. Sculptors also use the art to tell their life story, as the artist’s imagination is truly the limit when it comes to the tree of life’s depictions. In the case of the FORMULA 1 GRAN PREMIO DE MÉXICO™ inspired tree, the pieces within the structure represent various characteristic elements of the race such as the drivers, Mexican fans, cars, steering wheels, Pirelli tyres and engines, amongst others. Together, the art takes the shape of a Grand Prix’ trophy. Thanks to the energy and dedication of the Mexican Grand Prix fans since the return of the FORMULA 1 GRAN PREMIO DE MÉXICO™, it has been possible to portray a positive vision of Mexico, showcasing the country’s culture, gastronomy, music and human warmth, to name only a few. Through the poster, the organisers seek to once again demonstrate and acknowledge that the world’s best F1^®ESTA is in Mexico.

 

www.mexicogp.mx #MexicoGP #F1ESTA

Press contacts:

CIE Francisco Velázquez Oficial de Prensa T. 5201-9089 [email protected]

INK PR Natalia Ortiz Ejecutiva de cuenta T. 5207-3330 [email protected].mx

  About the FORMULA 1 GRAN PREMIO DE MÉXICO™: The top category of motorsport has returned to Mexico, after twenty-three years of absence, a pioneer of major sporting events in our country. With a validity from 2015 to 2019, the renewed Autódromo Hermanos Rodríguez is the scene of the return of F1ESTA to the country, with a track of the highest world level. In its most recent three editions (2015, 2016 and 2017), over 1 million people have witnessed the race, becoming the second with more spectators worldwide (after Great Britain). To date, FORMULA 1 GRAN PREMIO DE MÉXICO™ has generated more than 22 thousand jobs and has achieved an economic spill of $1.4 billion USD ($24.841 billion MXN). Mexico will once again be positioned worldwide during the championship through the race, which will take place from October 26 to 28 – after being awarded for three years in a row as “Best Promoter of the Year” in the category by FIA and FOM, the highest authorities of the professional motorsports worldwide. For more information on the FORMULA 1 GRAN PREMIO DE MÉXICO™ visit: https://www.mexicogp.mx/  About Formula 1^® Formula 1^® racing began in 1950 and is the world's most prestigious motor racing competition, as well as the world's most popular annual sporting series. In 2016 it was watched by 400 million unique television viewers from over 200 territories. The 2017 FIA Formula One World Championship™ runs from March to November and spans 20 races in 20 countries across five continents. Formula One World Championship Limited is part of Formula 1, and holds the exclusive commercial rights to the FIA Formula One World Championship™. Formula 1 is a subsidiary of Liberty Media Corporation (NASDAQ: LSXMA, LSXMB, LSXMK, BATRA, BATRK, FWONA, FWONK) attributed to the Formula One Group tracking stock. The F1 FORMULA 1 logo, FORMULA 1, F1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX and related marks are trademarks of Formula One Licensing BV, a Formula 1 company. All rights reserved.