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With FORMULA 1 GRAN PREMIO DE MÉXICO 2017, our country has shown the world, we are still standing.

November 8th, 2017.

With FORMULA 1 GRAN PREMIO DE MÉXICO 2017, our country has shown the world, we are still standing.

· “Last race has shown that Mexican’s unity and solidarity are the main force to put the country back on its feet again, only less than two months away from the recent earthquakes”, said Alejandro Soberon. · The Autodromo Hermanos Rodriguez received 337,043 fans and the Hashtag #MéxicoGP was a Trending Topic for 9 hours, with over 300 tweets about the race, every minute. Ten days after FORMULA 1 GRAN PREMIO DE MÉXICO 2017 was held, the Secretary of Tourism, Enrique de la Madrid, and Alejandro Soberon, President and Executive Chief of Grupo CIE, presented the preliminary results regarding with the recent visit of Motor Racing Top Category to our country. “After the past earthquakes and their consequences in our country, this year’s race got a special meaning”, said Alejandro Soberon. “It is an honor to announce, that thanks to the race held in our country, Mexico surprised the world again, not only for having organized such a top class event, but also by proving that Mexican people’s unity and solidarity are the main engine to put the country back on its feet little by little, only less than two months away from the latest earthquakes.”, he stated. For since its first edition, the FORMULA 1 GRAN PREMIO DE MÉXICO endorsed once again its compromise of taking the reflector of this sport and bring its Mexican culture and traditions, to the entire world, only this time it was also proved that Mexico is still standing despite difficulties. Every year, FORMULA 1 GRAN PREMIO DE MÉXICO organizers are working hand in hand with the international companies Formula Money and AECOM to detail the impact of such event in the country. However, Soberon offered some information about the race: · Last October 27, 28 and 29, 337,043 National and International fans were received – at the Autodromo Hermanos Rodriguez. · It contributed to Mexico’s global positioning with 13,363 million of comments on Twitter – around 2 billion more than in 2016. · In addition, on this same social network, 306 tweets in connection with the race were generated per minute, and the official hashtag #MexicoGP was trending topic for 9 hours. · Meanwhile, after the different tributes conducted honoring the mortal victims and daminified because of the earthquakes, the hashtag #FuerzaMéxico was trending topic for 5 hours during that weekend. During the press conference the international support for Mexico between the Formula 1® community was made clear, highlighting that if FORMULA 1 GRAN PREMIO DE MÉXICO can make a difference from the other venues of the championship, it is definitely thanks to its audience. As a result of it, during the race weekend, CIE- organizer of the race in Mexico, announced a donation in kind together with the global F1® family: 600 temporary classrooms for the States of Chiapas and Oaxaca (300 for each State) which will allow that 9,000 Mexican children continue with their education after having been affected by the earthquakes. The session ended with a global gratitude to all of them which from the Autodromo Hermanos Rodriguez or from home, joined to the energy of the event and helped again to bring Mexico to the world and at the same time bringing world to Mexico. Besides, they were all invited to enjoy next year, of a new edition of the Mexican Grand Prix.

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#MexicoGP #F1ESTA

Contactos de prensa:
CIE Francisco Velázquez Gerente de Prensa T. 5201-9089 [email protected] MAKKEN Irini Sfirakis Ejecutiva de Cuenta T. (55) 41600 800 / 900 [email protected]
About FORMULA 1 GRAN PREMIO DE MÉXICO™: The highest category in motor racing has returned to Mexico, after 23 years of absence, pioneer of the greatest sport events in our country. With a term from 2015 to 2019 the renewed Autodromo Hermanos Rodriguez is the perfect stage for the return of the F1ESTA to our country, with a highest world-class level track. On its first two editions (2015 and 2016), over 375 thousand people attending the race, turned into the second with the biggest number of spectators around the world (after Great Britain). Until now, FORMULA 1 GRAN PREMIO DE MÉXICO™ has generated over 22 thousand jobs, economic revenue of 1,119 MDD (24,841 million of pesos). One more year, Mexico will create a world-class position during racing that will take place from October 27th, to October 29th, after having been awarded as the Best Event of the Year by the maximum authorities in world professional motor racing FIA and FOM, during its first two editions. For further information about FORMULA 1 GRAN PREMIO DE MÉXICO™ go: https://www.mexicogp.mx/ About Formula 1®: Formula 1® is the most prestigious motor racing competition in the world that has taken the position of the most popular annual sport competition in the planet: In 2016 the championship was witnessed by 400 million of viewers only from over 200 places. With a long history of glory and racing written since 1950, Formula 1® has been bastion for great drivers, as well as for iconic teams that had led motor racing to being part of collective memory in millions of fans all around the world. In 2016 FIA Formula One World Championship™ took place from March to November, including 21 races in 21 countries of the five continents. Formula One World Championship Limited is part of Formula 1® and owns the exclusive commercial rights to FIA Formula One World Championship™. Formula 1® has being raced in Mexico for 17 times, being editions 2015 and 2016 recognized as “The best Grand Prix of the world”. For further information about Formula 1® go to: www.formula1.com www.formula1.com About CIE: Corporación Interamericana de Entretenimiento, S.A.B de C. V. www.cie.com.mx We are the market leader in outdoor entertainment in Mexico, Colombia and Central America and one of the major players in the entertainment industry in Latin America and across the globe. We offer a variety of world-class entertainment options including concerts, theater productions, and sports and family and cultural events, among others, to meet our market segments’ needs for recreation and entertainment through its unique vertical integration model that provides the only access available to an extensive network of entertainment centers, advertisers, including the main advertising investors in our markets, and partnerships and strategic alliances with experienced global partners. We operate an amusement and water park in Bogota, Colombia, and manage Centro Banamex in Mexico City, one of the largest convention and exhibition facilities across the globe. We are recognized as the foremost producer and organizer of special and corporate events in Mexico, and we operate one of the most professional contact centers in the Mexican market. CIE is a public company whose shares and debt securities are listed on the Mexican Stock Exchange.
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