This afternoon, the details of the project "Art of Speed" were revealed, as the result of the alliance of Zona MACO and FORMULA 1 GRAND PRIX OF MEXICO™, through which various artists are invited to translate their creativity and passion for racing in a helmet that will be used by Sergio Perez.
"With this partnership, we want to bring the excitement of racing to the Mexican community, in order to celebrate the greatest motoring event in our country, next November 1st at the Autodromo Hermanos Rodriguez" said Federico Gonzalez Compean, General Director at FORMULA 1 GRAND PRIX OF MEXICO.
From five finalists, "Checo" Perez's fans will choose one helmet, through a social media voting , which will be used by the driver during FORMULA 1 GRAND PRIX OF MEXICO ™. "The choice is from the fans", noted Rodrigo Sanchez Peraza, Marketing Subdirector at FORMULA 1 GRAN PREMIO DE MEXICO™.
The winning helmet will be donated to the "Checo Perez" Foundation, and then will be used for charity.