- The official image for the 2019 F1®ESTA was unveiled; once again it is inspired by Mexican culture.
The FORMULA 1 GRAN PREMIO DE MÉXICO 2019
™ official race poster was unveiled in Mexico City during an event to kick-off this year’s activities. Once again, the event was inspired by the world-reknowned wealth of Mexican traditions and art.
Bearing in mind that music is a universal language that everyone shares regardless of one’s native tongue, the star of the F1
®ESTA’s poster is a classic
mariachi, one of the most emblematic icons of Mexican music around the world.
During the launch party, the image was presented through a video set to the Formula 1
® anthem with an exclusive
mariachi arrangement, followed by a live performance of
Mariachi Gama 1000 – Mexico’s most renowned mariachi band.
Mario Achi was introduced at the event as well, he is an unique character that will help promote different aspects of the FORMULA 1 GRAN PREMIO DE MÉXICO™ during 2019. This mysterious guy will also share the enormous Mexican cultural wealth and touristic potential among F1
®’s global community throughout the year.
The best F1
®ESTA in the world will return to the Autódromo Hermanos Rodríguez on October 25, 26 and 27. More information about this year’s race and tickets’ sale will be shared soon.