• Throughout the season, fans of Formula 1^® will have access to exclusive stories on the social network.
• Besides, millions of users will be able to check out the most outstanding of FORMULA 1 GRAN PREMIO DE MÉXICO 2018™

Formula 1^® new administration has announced a partnership with the social network Snapchat as the new tool to connect with the audience in a most direct and innovative way. The initiative is added to the recent renewals of the brand, such as the new logo design, and the launch of the streaming digital platform F1 TV.   In 2017, Formula 1^® and Snapchat have joined forces to complement the experience of this sport fans, through the app. After the great response from the audience, they decided to extend such alliance for the 2018 Championship – time during which, “exclusive" stories will be shared in the Snapchat Discover section. With the start of the Australian Grand Prix- which begins next March 25th, –, some of the great moments for each race will be shared on the social network, including information of drivers, teams and fans, so that, platform users have exclusive access to the Formula 1^® atmosphere. Snap chat’s production staff will gather and edit all the outstanding publications of the weekend and will convert them in HD to provide a unique perspective of F1^® experience. During October’s last weekend, all the color and incomparable warmth of the fans of FORMULA 1 GRAN PREMIO DE MÉXICO 2018™ F1^®ESTA will be those stories’ protagonists. With this in mind, organizers of the Mexican race extend their invitation to all of its audience to share their experience on the platform and so, being part of the select group of authors that will release the most especial details of the event. Both companies agreed on a multiannual collaboration, bringing the fans, the opportunity of experiencing the Grand Prix as if they were there.